McDonald’s Experience: Walk into any McDonald’s in San Diego in April at 10:31 a.m. on a business day, order an Egg McMuffin, and get ready. The mcdonalds breakfast hours are listed out below.
The answer will not be: “Breakfast is only served until 10:30.” And that’s exclusive to you, San Diego.
Last week, McDonald’s announced that it will begin experimenting with serving breakfast all day at some of its San Diego restaurants. The decision comes after years of frustration and jokes. Take Adam Sandler’s teasing in the 1999 movie Big Daddy, for example, that he couldn’t get an Egg McMuffin or Hot Cakes served all day.
The trial, which begins next month, will keep breakfast potatoes, Egg McMuffins and other sandwiches on the menu beyond standard hours. This according to Lisa McComb, a spokeswoman for Oak Brook, an Illinois-based company.
McDonald’s Experience in Serving breakfast
The world’s largest restaurant chain said the trial will include a partial menu and some McDonald’s breakfast sandwiches, in addition to potato pancakes. The company did not say which sandwiches it will include.
The decision comes as a result of what has been called “the breakfast war”, since these dishes constitute one of the biggest profits for the fast-food industry. As more Americans eat breakfast away from home, competitors like Taco Bell and Starbucks have tried to capture the McDonald’s market, with extended-hour offerings.
Taco Bell recently got rid of their waffle taco and announced a taco biscuit. Last year he also launched a campaign attacking McDonald’s breakfasts, including one in which people who really call themselves Ronald McDonald’s claim how much they like their Taco Bell breakfast. Another ad, which aired recently, calls for the breakfast dropouts.
McDonald’s is the breakfast leader among fast food restaurants, and its morning menu accounts for about 25 percent of its sales. Taco Bell wants to increase its earnings from breakfast, which are currently about 6 percent. Breakfast items are among the most popular on the McDonald’s Experience menu, so the all-day trial makes sense, Janney Montgomery Scott analyst Mark Kalinowski said in an article on the research.
McDonald’s Customer Experience in breakfast
“We think customers will generally appreciate McDonald’s breakfast items being served all day. Arguably the two most craving items on the McDonald’s menu are the fries and breakfast items, as well as the various permutations of the McMuffin and the absolutely delicious McGriddles, ”said Kalinowski. “Having those breakfast items available all day would also serve to remind customers (and the media and Wall Street) that McDonald’s actually sells food that they crave.”
McDonald’s Experience is up 4.5 percent this year on the stock market in New York
In February, McDonald’s Experience said it doesn’t have enough space on the grill to serve breakfast all day. That is why it stops serving breakfast at 10:30 am on weekdays, and at 11 on weekends. Taco Bell stops serving breakfast at 11 am, while Jack in the Box in San Diego has served breakfast all day for years. Business Insider claims that Jack in the Box’s menu is smaller and uses the same ingredients for its products in all categories, so you can offer breakfast at any time.
McDonald’s did not specify how many restaurants will participate in the all-day breakfast trial.
“We are eager to learn from this trial, and it is premature to speculate on the results,” McComb said.
The Associated Press and Bloomberg News contributed to this article.