Flex work has had its fair share of nay-sayers. High-profile companies like IBM and Yahoo have even discontinued their flexible work policies, despite a number of proven benefits. Studies show that flex work improves the bottom line, both in terms of increased productivity and reduced costs. In the coming year, savvy companies will recognize another benefit: the ability to attract and retain key talent.

The ban on remote work by large enterprises presents an opportunity for companies that are competing for talent. Flex work greatly expands the talent pool, enabling companies and organizations of all sizes to interview and hire employees from around the world. It also improves employee loyalty and job satisfaction. An agency or startup with a clearly defined flexible work policy is more attractive to Millennial and Gen-X applicants than a company that’s perceived to be moving backwards by requiring their employees to commute to the office.

The future is bright for flex work, and we will continue to see examples and role model organizations doing it well and seeing great benefits. With the increasing adoption of enterprise-grade video collaboration and unified communication tools, flex work will become a smarter, more structured mode of working. Furthermore, the rise of HR professionals dedicated to promoting and supporting flex work will make it a well-regarded way to do business.

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