Is your video conferencing solution collecting dust? According to the 2016 Polycom Utilization Benchmark Report, up to 80% of people don’t realize video is available to them or don’t know they can use it . Video has evolved from the boardroom to our pockets (in the form of mobile devices), but employees don’t always realize when their company has been part of that evolution. If that’s the case, you might need to revive video conferencing and encourage adoption in your company.
Let’s look at what might be keeping your employees from using your video solution in the first place—assuming, of course, that they know that video conferencing is available to them. There’s no doubt that users have accepted video technology in their personal lives. Consumer-grade solutions like FaceTime, Skype, and Facebook’s video chat have made video calling the norm. So, if users aren’t using your video conferencing solution, it’s not for a lack of desire.
The problem is more likely the technology you’ve kept in your meeting rooms. Video collaboration technology has come a long way since the days of long boardroom tables and a camera at the end of the room. If you haven’t upgraded your solution within the past couple years, you’ll have to do more than simply blow the dust off the box to get users to touch it.
The consumer video solutions that users are accustomed to today are mobile, user friendly, and ubiquitous. That means your enterprise video solution must also be mobile, user friendly, and ubiquitous. Let’s take a closer look at each characteristic:
Employees are more mobile than ever before. Whether they take advantage of flexible work schedules for better work-life balance, work remotely, or simply travel a lot on business, a growing user base is getting more work done outside of the office than in the office. And they increasingly rely on their mobile devices to do so.
True video adoption success is achieved when it becomes a natural part of your users’ workflow—regardless of their location. It can’t be limited to those odd times when one team member is in the office and can turn on the camera. If you want video to become a natural part of your users’ workflow, then you need to make it available from anywhere they happen to be working. That means making it available on their smartphones and tablets.
IT professionals know better than anybody that if technology is too difficult to use—or introduces any friction to the user’s workflow—they’ll stop using it. The same is true for video conferencing. If it’s easier to pick up the phone than it is to start a video call, users will pick up the phone—every time. The solution you implement must be inherently easy to use and require minimal training. For example, on-site cameras should auto adjust, and users should be able to share content with the touch of a button. The best part: User-friendly video collaboration solutions aren’t just good for users. They ease the burden on IT, too.
Just as your mobile users need access to video conferencing solutions wherever they happen to be, your onsite users should also have access to video conferencing wherever they happen to be. There shouldn’t be a queue for getting into the one or two video-equipped meeting rooms. Every room should be equipped with video conferencing technology that is suitable to the space. Huddle rooms, for example, should be high-quality video collaboration spaces. Users should also be able to join a video call from their desk.
The bottom line is you won’t get users to adopt outdated video conferencing technology. But once they know you have a solution in place that’s mobile, user friendly, and ubiquitous, it won’t take much effort to get them to use it. Have your executives and managers use video conferencing to set the example and increase awareness from the top, down. Before long, your users won’t know how they ever did business without it.
Download the Polycom ebook, How to Build Video-Enabled Meeting Rooms Users Will Use and Love to learn more about video collaboration adoption.