IT staffs are accustomed to doing more with less. It’s impractical and costly to have a specialist on staff to support every technology in the organization to ensure it’s being used properly. And yet, some technologies—like video conferencing—will make their way into the company whether they’re sanctioned by the IT department or not. The IT leader’s best bet for maximizing return on investment (ROI) for video and avoiding any unnecessary burdens impacting IT operations is to make an investment with a focus on simplifying the video conferencing user experience.

Users want video conferencing technology. They like that it helps them collaborate regardless of where they or their coworkers happen to be working. However, not every solution is created equal. Free consumer-grade solutions lack the video quality and functionality the business needs—especially as video use extends to third-parties and customers. To avoid managing multiple solutions, IT should bring video out of the shadows and implement a video solution users will love.

A user-friendly experience should be the primary criteria when choosing a business-grade video solution. We’ve all experienced the frustration of dropped calls, poor audio or video, and endless plug-ins to download. Faced with these issues, users are likely to either call the help desk or—worse—give up on video altogether. Either way, this puts the onus back on IT to improve the return on investment.

Not only should the user experience be intuitive, it should also be consistent across corporate touchpoints. A consistent experience across end devices and meeting rooms will reduce user training and follow-up help desk tickets. Consider, for example, your meeting rooms. The video conferencing technology should be suitable to each room’s size and use case. Huddle rooms should be designed for small group collaboration, and larger meeting rooms should be equipped with a camera and monitor that can capture the entire room. Regardless of these differences, the user interface and content-sharing capabilities should be consistent from room to room. The full-time remote employee shouldn’t need assistance to share content when he comes into the office twice a year.

Finally, don’t forget to take into account the video camera. Modern features help improve the user experience by eliminating manual adjustments. For example, automation enabled by presenter-tracking technology eliminates the need to manually adjust the camera on who is speaking. This, along with choosing a camera with the best resolution, focal length, and field-of-view for the room size will ensure that users don’t experience presence disparity, which distracts users away from the discussion.

There’s a lot of emphasis on simplifying user experience these days. People have become accustomed to the intuitive interfaces on their favorite apps and expect their workplace apps to work similarly. But user experience isn’t just about making life easier for users. A video conferencing tool that’s easy to use and deploy is key to increasing user adoption and avoiding unnecessary IT support burdens. It therefore validates the IT investment for video and maximizes overall ROI for the business.

To learn more about making the video conference user experience exceptionally easy, download this Polycom webcast.