Companies looking to unlock the productivity of their employees need to focus on providing a great user experience for collaboration. Ease of use and high performance begats more and more usage, according to Zeus Kerravala, founder of ZK Research.

In the video below, Kerravala talks with Ashan Willy, senior vice president for product development at Polycom about how video needs to be intuitive. The video experience also needs to be consistent across corporate touchpoints, and area where many enterprises fall short.

The technology involved with collaboration must also be integrated. Kerravala points out that if the user must act as the integration point, the technology simply will not be adopted.

See below or click here for the full video: