Enterprises can attain greater productivity, access a larger talent pool and lower overhead costs with a distributed workforce. The key is to build a solid remote company culture using the right collaboration solutions to achieve these outcomes.

A recent Business2Community article explains how important it is for companies to purposely build a strong company culture with their remote teams. Three tips are shared within the article for companies to leverage.

The first tip is to hire for a “remote skillset.” Not everyone thrives in a remote working environment, so it is imperative companies identify key traits they seek in a candidate before hiring them.

Help Scout, a popular web-based help desk designed for a great customer experience, seeks candidates with strong writing skills as teams depend on tools such as email and chat to communicate on a daily basis. Time management is another skill set they seek as employees are responsible for turning in assignments on time while working autonomously. Help Scout also seeks curiosity out of their candidates as employees may need to research answers to critical questions while their colleagues operate in different time zones.

Other companies, such as GitHub, a platform where millions of people go to build software, seeks employees who possess self-discipline, are decisive and have interests or hobbies outside of work. And Automattic, the web development corporation behind WordPress, seeks candidates who are self-starters, have a high degree of independence, are open to constructive feedback and are continuous learners.

Hiring for the right skillset can be a difficult task, especially when candidates are spread across the globe. This is why more HR teams are leveraging visual communication technologies, such as video, as an efficient and effective tool to hire the right employees who will be the best fit for the company.

While the use of video is known to speed up the hiring process within an enterprise, it is also an excellent solution at slowing each individual conversation down. Interviewers can gain a better understanding of interviewees’ values, work style, and team chemistry with face-to-face verbal and non-verbal interaction through video. This can increase the probability of HR teams hiring individuals who are the right fit and a positive force within the work culture.

The second tip is for companies to invest in “remote team connectedness” to build strong relationships among teams, boost morale and productivity. Since employees are working autonomously, they miss out on the “watercooler” conversations that take place in a co-located environment, which help foster better workplace relationships.

While watercooler conversations can’t take place in a remote environment, many companies use video technology as a tool to creatively engage and interact internally. For instance, Help Scout arranges “Friday Fika” in which employees are paired randomly for thirty-minute sessions each week to talk about anything through video chat.

Help Scout also uses video as a way to effectively drive internal collaboration and engagement across the company. Each week, a creative, fun and informative video is shared internally to keep employees up-to-date about future releases, company wide-news, and birthdays.

The last tip is all about transparency and the importance of being more aggressive at information sharing especially with remote teams to avoid them feeling left out. While there are many collaboration tools companies can leverage, using the right tool for the right conversation is critical. For instance, straightforward simple tasks and questions for one or more people can be assigned via email, whereas complex, innovative and cross-functional discussions are best suited for face-to-face discussions.

Many companies rely on enterprise-grade video platforms to cultivate a more honest and healthy office environment among dispersed teams. When enterprise-grade video collaboration solutions are used, remote teams can disseminate information and knowledge sharing in a more efficient and effective manner versus email, chat or audio only platforms. Video is better at capturing subtle communication signals such as body language and inflection, which are key components to building trust.

With more and more enterprises operating with remote teams spread across the globe, hiring the right talent is critical to achieving a solid, collaborative work environment. HR teams need to leverage video as a collaboration solution to hire the right employees, and build a more connected and transparent work culture to drive business results.